From the Chinese manufacturing to the Chinese brand
"Going out" to enhance the level and level, leading the "Made in China" from the output of the output to the technical output, capital output, brand output change
In this case,
China's economic development to a new stage, it is China's brand, China to create a good opportunity to go out, especially large-scale manufacturing enterprises should have a sense of urgency, to shoulder their historical mission.
China's manufacturing industry with the help of the development of the power of the times in the past mainly rely on labor in China, the cost advantage to achieve beyond development, inexpensive to the world. From the past to the excellent into the excellent, from the extensive development of the past shift to intensive management, innovation-driven manufacturing industry to become a survival, development, the main line of the leading enterprises in China, And "internationalization" brought about by opening up to the outside world. It is also required that "going out" should raise the level and level, and lead the "Made in China" from product output to technology output, capital output and brand output.
The world needs Chinese brands, how to promote the Chinese manufacturing to the Chinese brand forward, let the Chinese make open up the river of the "last mile", not only difficult to achieve overnight, and the road is also very long and tortuous.
I think that enterprises "going out" to participate in international brand competition, generally can be divided into three stages: the first stage is to deepen the "OEM" and "OEM" connotation, from the past "have orders then" Standardized services, to me, at the same time targeted to carry out international capacity cooperation, let others for my OEM; The second stage is to develop retail, directly with the big retailers to cooperate, including the local electricity business platform, The third stage is to enhance the "commissioned design" level, research and development of their own core technology, and overseas partners to carry out strategic cooperation and expand the brand impact.Therefore, it is necessary to set up foreign bonded warehouses to improve the business development of targeted and speed up the reaction;
Second, the introduction of world-class equipment, the international brand, "the first camp," what we use what; In addition, the introduction of international first-class equipment, first- But also in Europe and the United States set up R & D center, the timely absorption of the introduction of the latest R & D results; on this basis, we must continue to steadily promote its own brand.
Brand transformation and upgrading of the first need to achieve the production of intelligent and digital to enhance our quality and efficiency; the use of Internet factories to establish consumer platform, R & D platform, producer platform, supplier platform, to create an open culture, producers, R & D , Supply and marketing, seamless docking of consumers, from mass production to mass customization, change the mode of operation, to create new competitiveness; In addition, equipment automation, management information, Internet operation, brand internationalization All-round force.